Bringing together tourism industry operators from Melbourne’s west, join us in the magnificent setting of Eynesbury Homestead, Eynesbury for an afternoon forum and workshop, followed by an evening twilight networking soiree on the lawn.
Cost: $110(excl gst and booking fee)
This all inclusive cost covers the forum, afternoon tea, workshops, drinks finger food, plus jazz!
Hear about latest industry trends and participate in professional development activities to help grow the visitor economy of Melbourne’s west and Greater Melbourne.
(*May be subject to further change)
Industry Forum (2pm – 3.15pm) – Making Greater Melbourne Great
Welcome from the City of Melton
Welcome to Country
Nick Foa – CEO Tourism Victoria – ‘An update about the Victorian Visitor Economy Review and the establishment of the new tourism and events entity, Visit Victoria’
Will Flamsteed – CEO, Grampians Tourism – ‘Success in regional collaboration’
Afternoon Tea Break
Workshops for Industry (3.30pm – 5.30pm) – Digital collaboration as a Region
Half and half – two 50 minute workshops (with 10 minute changeover)
These two sessions are complementary and themed around how we can collaborate as a region on line.
Paige Rowett – the Tourism eSchool – See description below
Bronwyn White – My Travel Research – See description below
Regroup for closure and wrap – (5.30pm-5.45pm)
Twilight Networking Soiree (5.45-7.30pm)
Kick back with industry colleagues at the twilight networking drinks with the sounds of Jazz out West (brought to you by Melbourne International Jazz Festival).
Optional Morning Famil Tour – (9.30am – 1.30pm)
Interested in learning more about the Melton region and make this a whole day experience?
At no extra cost enjoy a local familiarisation experience, the Melton City, Much More tour from 9.30am – 1.30pm (leaving and returning from Eynesbury Homestead including a light lunch.) Places are limited to 25 only.
Register for the tour when booking
*Program is correct at the time of publication (03 Feb, 2016), however it may be subject to further change
These two workshops are designed to be complementary and will show you in very practical ways how tourism operators can collaborate better as a region and share content and stories online.
Paige Rowett | The Tourism eSchool
There are so many brilliant stories floating around Western Melbourne, and it’s your job to let people know about them! Your potential customers are using their smartphones and google search more than ever to locate immersive experiences which are dictating their destination of choice, which is why a solid, high converting website is a ‘must have’, not a ‘nice to have’ for all tourism brands.
In this practical workshop, Paige will cover the critical components of a tourism website that tells and sells your story, and the story of Melbourne’s west. She will also share strategies on writing new and leveraging existing content, and collaborating together online to build a brilliant picture of Melbourne’s west , making it a must visit destination for Melbourne locals and out-of-towners alike!
Bronwyn White | MyTravelResearch.com
Hot new tourism trends are emerging that tap into the travellers desire to live like a local when they are in a city. Melbourne’s West is perfectly positioned to tap into these new trends.
So what can you do as a tourism business or destination to operationalise these hot mobile and ‘micromoment’ trends to increase visitation, revenues and length of stays?
Bronwyn will take you through a basic research primer on visitors to the region, and then explain some of the latest digital trends and show you how to action these trends, right when you get back to the office!
MC, Chair Western Melbourne Tourism
Jan is a communications professional with many years of experience delivering communications, marketing and events across diverse industries.
Jan has a background in business, government, tourism and marketing communications. She has worked as a senior manager in local government; responsible for the functions of economic development, retail precincts, tourism, arts and events.
Previously, Jan was a director of her own marketing communications agency. Her clients included several major events including the Melbourne Food and Wine Festival and the Melbourne International Flower & Garden Show.
Her background extends to Media Manager at Tourism Victoria where she worked on the ‘Jigsaw’ campaign. She started her career as a radio journalist, working in Melbourne, Canberra and Queensland.
Nick has led the Victorian Visitor Economy Review since early 2015, and is managing the establishment of the new tourism and events entity Visit Victoria for the State.
Nick was appointed to head up Sport and Recreation Victoria, in December 2014 after acting as Deputy Secretary Local Infrastructure in the lead up to the 2014 State Election.
Nick came into State Government as the Executive Director, Local Government Victoria, working in a regional development role and, prior to this, was CEO of Brimbank City Council during 2007 – 2013.
Will Flamsteed has been a tourism professional for the past 15 years. As a small business owner, he created and grew a number or restaurants and a winery in Beechworth with his wife Sarah as well. Prior to his role as CEO of Grampians Tourism, Will worked as Marketing Manager at Falls Creek Alpine Resort and for North East Victoria Tourism developing brand, marketing programs and industry development programs.
His roles have allowed him to be involved with regional and state wide programs and strategies. This has included leadership roles with Victoria Tourism Industry Council (2015-present), the Grampians Peaks Trail Task Force as Chair (2013-15), the Grampians Tourism Bushfire Response & Recovery Group (Chair, 2014), and the Great Southern Touring Route. While working in Victoria’s High Country region Will was also has had roles with Alpine Advisory Committee (Parks Victoria, 2010), as Chair of both the High Country Bushfire Tourism Response and Recovery Group (2009) and Great Alpine Road Marketing (2008-10). Will was also a member of the Board for Alpine Resorts Tourism (BART – Tourism Victoria 2008-10) and the Australian Alps National Landscapes Committee (2007).
Will is currently the Chair of the Destinations Policy Committee of Victoria Tourism Industry Council (VTIC)
Paige is a degree qualified tourism marketing strategist with 10 years’ hands on experience. Working with dozens of businesses in her marketing consultancy, and as a workshop facilitator & keynote speaker at Tourism eSchool, Paige has a high level awareness and a working understanding of the marketing requirements and challenges of small to medium size business owners in the Tourism industry.
Connect with Paige on Facebook or Twitter @paigerowett
Bronwyn has 25 years of experience in the travel and tourism industry in the areas of market research, sales and marketing. Her extensive career began with Qantas Airways, where she worked her way through many facets of the most recognised and respected brand in Australia, in areas such as market research and consumer insights, wholesale, retail, group sales, freight and marketing. She has also worked at Tourism NSW as a Regional Marketing Manager.
In her consultancy life, Bronwyn has experience in a wide range of travel and tourism services, including: market research/ insights, strategic and tactical marketing consultancy and executive officer services for regional tourism organisations. Bronwyn has had a wide range of clientele from the Qantas Board, Regional Tourism Organisations to small bed and breakfasts.
In addition to market research and marketing services, Bronwyn currently focuses on helping the tourism and small business sectors make the most of the online and digital resources. She does this by showing small to medium businesses the power of having an online presence.
She also runs a well-respected seniors travel blog, http://www.newyoungtravel.com.au. This site was a finalist at the Travelmole Web Innovation awards – only to be beaten by V Australia. She is guest writer for a variety of travel and senior magazines. Bronwyn is also the published author of Seniors Travel Tips, a global travel guide for seniors.